What Needs to Be Added to Outline #3 Before Writing
New H2: “How Congestion Pricing Changed NYC Rush Hour” — cover the zone, the toll, the traffic reduction data, and what it means for car service passengers
New H3 under “Why Is NYC Rush Hour So Busy?”: “Major NYC Events That Create Extra Traffic” — UN Assembly, Marathon, Macy’s Parade
Expand borough section to include The Bronx and Staten Island
Add H3: “Weekend Rush Hour in NYC” — Sunday evening patterns, Saturday afternoon Midtown
Add FAQ Q6, Q7, Q8 — JFK travel time, congestion pricing, weekend driving
Add data directive — to cite: 102 hours/year INRIX stat, 27M fewer vehicles congestion pricing stat, specific airport travel times
Reposition commercial H2 — move “Why Many Travelers Choose Professional Transportation” into the conclusion as a soft CTA, not a standalone body section
SOP for Creating Outline
Search the primary keyword provided by the SEO team on Google
Make sure you use incognito mode
Make sure you turn on VPN for US
Make sure you use the ‘location spoofing by Gtrack’ chrome extension and the location is precisely set for NYC
Make sure the results are ‘non-personalized’
Check the top 5 ranking organic results
Organic results start after the following sections:
AI Overview
Google ADs
Maps
If you’re writing a blog page (on SERP, only consider the blog pages)
If you’re writing a commercial page’s copy (on SERP, only consider the commercial pages)
Gather the overlapping headings in all 5 results
Provide our branding angle (if any)
Add unique angles relevant to the topic that are missing from the 5 results (use chatgpt to find angles but make sure the relevancy is not compromised)
Add FAQs (all the questions in the PAA section and gather queries from reddit and quora on that particular topic)
If any query seems relevant and deserve a long answer, add it as a heading
